Cameron Dayton
Fractional Chief Creative Officer

Studio-level creative leadership, without the studio-level overhead.

Twenty-five years directing narrative and creative vision for some of the industry's biggest franchises — now available to studios that need that leadership on a fractional or project basis.

$2B+lifetime gross revenue across shipped titles
25+ yrscreative & narrative leadership
6studios, one throughline
Engagement models

Three ways to bring this in-house — without hiring it in-house.

Every studio's gap is different. These are starting shapes, not fixed packages — most engagements get scoped after one conversation.

Ongoing

Fractional CCO

Embedded creative leadership on a recurring basis — greenlight reviews, narrative direction, and the creative calls a studio needs from the top without carrying a full-time executive.

Project

Studio Advisory

Focused engagements around a specific problem: a stalled narrative, a pitch that needs sharpening, a creative team that needs direction to ship with confidence.

Sprint

Narrative Direction

Hands-on work inside the story itself — world-building, character architecture, and narrative systems design for teams building out a franchise or IP.

Work history

Studios, stories, and screen credits.

A partial roll of where this experience was built.

Blizzard Entertainment
World of Warcraft, Overwatch, StarCraft II, Diablo III
Story Developer / Narrative Lead
Sledgehammer Games
Call of Duty: WWII
Narrative Director
BioWare / EA
Anthem
Narrative Director
Scopely
The Walking Dead: Road to Survival, Star Trek: Fleet Command, Looney Tunes: World of Mayhem
Creative Director
Chair Entertainment
Infinity Blade, Undertow
Co-Founder
2K (via Cat Daddy Games)
NBA 2K Mobile, WWE SuperCard
Head of Creative
Also on the page

Etherwalker — Amazon Bestseller, speculative fiction (Author)

Unicorn City — Sundance selection, indie circuit award winner, from the Napoleon Dynamite team (Co-Writer, with Bryan Lefler)

How engagements run

Built to fit around a studio's real pace, not a consulting template.

  1. Diagnose

    A short discovery pass on the studio, the team, and where creative direction is actually stuck — not a generic audit.

  2. Scope the shape

    Fractional, project, or sprint — whichever matches the real gap, with clear cadence and deliverables set up front.

  3. Embed

    Working directly with leads and leadership, in the reviews and rooms where creative calls actually get made.

  4. Hand off clean

    Every engagement ends with the team more capable than it started — documentation, frameworks, and know-how that stays after the engagement ends.

Best fit for studios between 10 and 200 people who need senior creative leadership at key moments — greenlight, pitch, or a stalled narrative — but don't need (or can't yet justify) a full-time executive hire.

Engagements are contracted through Nightgram Creative Inc.

Get in touch

Tell me what the studio is stuck on.

Most engagements start with a short call about where creative direction needs help. No pitch deck required.